Fashion fades, only style remains the same. "Coco Chanel"
Outstanding example of Targeting & Positioning in Fashion industry by Chanel
Every woman alive loves Chanel N°5
Women do not simply want Chanel n 5, they really love it! It is the feeling that makes the difference. Scott Talgo- Brand Stategist- says that "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." I think this is the case.